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3 Tips that will help you boost your website rankings in Google

 

Many site owners and SEO firms wonder how to be ranked higher and faster on Google, and while concentrating on content, meta tags and links not many of them know that the infrastructure of the site’s code has a major role in the way it is displayed in the search results.

This article will provide you with 3 Tips that will guarantee an elevation in your site’s rankings higher and faster in many search terms – without adding even 1 link or changing 1 page of content.

I will divide this article to three basic elements that affects and defects your progress in Google’s SERP’S (search engine results Page).

If you want to prioritize your actions right, you need to establish what we can call an ‘importance scale’.

‘Importance scale’ will allow you to order and eliminate actions that are not crucial for your site progression and divide your work into 2 parts.

  • Crucial Errors and problems which affect the progression of your site
  • Minor issues or secondary problems that does not affect your progression directly but if not fixed are considered as ‘minor potential lost’

The simplest way to create an ‘importance scale’ is by eliminating problems that are not crucial for your site progression and pin pointing those which are crucial.

For example:  Problems that Google finds in your site will be more crucial than those you find with non-Google tools or programs. The logic behind it is simple, you promote your site on Google therefore if Google alerts you about problems it is because he is trying to uplift your pages but somewhat can’t do it – fix those errors and see an immediate response in your SERP’s.

Remember, the rank factors which determine if your site will rank high or low are Google’s Rank factors, not any other tool.  

After you determine an ‘Importance scale’ you may proceed to do the following steps.

  1. 1.       Google webmaster tools

The most basic webmaster’s tool that Google provides you, ‘the Google webmaster tools’ provides you with lots of information regarding the way Google analyze your site:

  • Errors regarding access to your site
  • HTML problems and code errors
  • Security issues
  • How your site is connected to the World Wide Web – which sites link back to you and more
  • Settings for your domain
  • Crucial errors and content duplication errors

In this Guide we will concentrate only on the ‘errors’ the webmaster tool shows you and the way to fix them.

Health

Inside the Google webmaster tool you have an area called ‘Health’. Inside that area you can see all the errors and problems Google had detected on your site – errors which may interfere with your site progression. Remember, when Google alerts you with errors in the ‘health’ section – those should not be ignored and ought to be fixed as soon as possible.

Crawl Errors

Crawl errors – usually errors signs here means that the site is unreachable for crawlers or pages cannot be crawled for various reasons.  You need to look out for the following errors:

  • 403, 500 – Internal server errors – Google tried to crawl certain URL’s but was unable to reach them. It might indicate server problems or it was just a glitch and those pages are available. Check the URL’S to see if their still functioning, if so – try to Index them manually using the “Fetch as Google” tool, if not sort out the reason those URL’s are not reachable using your site builder or IT crew.
  • 404 – Page not found – make sure that your site pages response correctly.  All URL’s that doesn’t exist need to redirect to your 404 page (it is recommended that you create a “friendly 404 page” – more information regarding this issue – click here.
  • Soft 404 – this issue happens when the server responds Google’s crawlers with the wrong  header response. That error happens usually when URL’s supposed to send 404 and they send 200 signal. Make sure you fix this issue because this is one of the most common problems on sites that will harm your ranks severely – you may find more information regarding this issue – click here
  • 302 – Temporary redirect – when you want to change a URL for a page, you must make sure you do a 301 redirect and not the default server 302 redirect. By doing so you will make sure all the ‘juice’  that page gained over the years will transfer to the NEW URL and won’t be lost during the redirect process. That is even more important if you wish to sculpture your internal links properly to maintain the strength of your important pages.

Under ‘Optimization’ you will find ‘HTML improvements’

This section refers to all the problems you have with your site structure.

  • Technical structure (duplicate pages, auto-generated pages etc.)
  • Content structure (duplicate title tags, duplicate description tags etc.)

To make things short I am putting here the full guide on dealing with duplicate content of any kind, read it and you’ll thank me later :-)here

Remember the Basics

Meta tags such as ‘title’ and ‘description’ are supposed to be unique for every page. All pages must have those tags and you must do them correctly. Go through the full Google’s guide – here

It is important to fix these issues as soon as possible because after the algorithm changes Google made in 2011 (changes that got the names ‘Panda’ and ‘Penguin’) it became crucialto avoid any duplicated content or meta tags issues. Fixing those alone can create a major change in the way Google refers to your site and ranks it.

  1. 2.       Loading times – how fast is your site?

Back in 2009 we wrote about the importance of loading times, before it became an official signal declared by Google. Back then things were simple and only fewer fasten their loading time; today it has become a major issue and if you wish to succeed reaching top results you ought to take care of it. Try reaching less than 2,000 milliseconds.

I suggest using these 2 tools to measure your site performance:

Pagespeed – Google’s Tool to measure site performance

A very simple tool provided by Google for webmasters to check the site performance. It gives a lot of information regarding the issues your site have and even provides you with suggested solutions. It is a great tool and I advise you to scan your important pages such as your homepage and main category pages.

https://developers.google.com/speed/pagespeed/insights

Yslow – Yahoo’s tool to measure site performance

Google is the biggest search engine still, but it not recommended forgetting Bing (microsoft’s search engine, which also includes ‘Yahoo search’ that was bought by Microsoft few years ago).

Microsoft released a tool to measure site performance as well, called YSLOW. This tool is efficient as PageSpeed, and you need to use it as well to crossbreed errors and combine viewpoints and suggested solutions. Full guide to YSLOW – http://developer.yahoo.com/yslow/, and user guide here – https://github.com/marcelduran/yslow/wiki/User-Guide

  1. 3.       Discover and improve the way Google observe your site

The most basic tool you can use is the “site:” command inside Google’s search engine. This command provides you with the ability to see how many pages Google scanned and added to the Index.

There are two situations which will need your attention while using the “site:” command:

  • You see too many pages in the index; more then you really have in my website’s CMS.
  • You don’t see enough pages in the index; it is less than you have in my website’s CMS.

You see too many pages in the index; more then you really have in my website’s CMS.

If Google shows a big number of pages in the index, it may indicate duplication problems. There are some pages being crawled and indexed over and over again while Google is treating them as separated rather than the same one. Follow the guide I provided you earlier in this article and you will be able to locate and fix this problem. Duplicate content is one of the major issues that may cause harm to your rankings. If you still cannot understand why or fixing the errors doesn’t results an immediate upgrade in your rankings – you might need a more expert look up – let us know and we’ll help you out.

You don’t see enough pages in the index; it is less than you have in my website’s CMS.

Seeing a low number of pages may indicate blockages in your website’s code that prevents Google from accessing areas in your site due to technology barriers (for example: Flash, JavaScripts, sitemaps errors, etc.). If that is the situation you’ll need to scan your site’s structure (with tools like A1 for example) and solve those issues so the hierarchy of your site will be open and clear for Google robots and crawlers.

Following these tips may cause a big change in the way Google ranks your site and may improve it greatly; one thing is certain – it will change the progression rate of your site in many search terms in your future activities.