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Master your online marketing funnel – 2 days intensive -January 2013, Berlin


Get a 25% early bird discount and save a seat at the most innovative web marketing intensive in Europe.

499 € 

(25% discount will be available only until Januray 1, 2013)


Most businesses suffer from tremendous internet marketing budget spill outs, and the main cause is the fact that they never gain full control over their web marketing activities.

SEO (Search engine optimization), PPC (Pay per click advertising) and social media experts swirl together in a big mess of sounds – but you feel like the internet is a big party and only you are not invited…

Well, it is – you only need a ticket in.

It’s time to acquire high quality knowledge – regain control over you budgets, your efforts and your results!

After more than 10 years of online marketing we found out that there are 3 obstacles that can prevent you from reaching the desired goals for online abundance:

1. The depth of your knowledge

2. What you really need for your best next step

3. The way you work with providers / in-house teams

Two full days aim to establish the fundamental understanding of the major key elements in you internet marketing strategy, give clear answers for all of these issues and help you trace the spill outs.

Elevate your success by increasing the efforts on activities that truly works for your business.


Meet the lecturers:

Stav Zilbershtein

Considered one of Israel’s SEO gurus, has dozens of fans waiting anxiously for his posts in the official Duran Team’s Israeli Blog, Mr Zilbershtein has over 10 years of experience in the web marketing field, countless hours of teaching and innumerable people who have attended his lectures and seminars. After establishing and owning 2 successful web-based businesses he founded Duran web services and later on ‘The web marketing app’.

Guy Bachar

Have built his first website at the age of 10 and ever since deals and interrogates after algorithms and cost-effective web based marketing equations. Mr Bachar have written and interviewed not once about his agendas and thoughts in highly appreciated Israeli news magazines and television. The brains behind The Web Marketing App algorithm and co-founder at another web-based startup called Syndu (



Day 1 – Web marketing funnel

Branding and positioning

• Building a brand over the web

• Claim you positioning

• Differentiators

• Integrate your positioning over all fronts

Build your online funnel

• Introduction services

• Funnel design

• Sharpen and build your goals

• Get your goals with a killer UI

• Advanced content strategies

Breath cycles of a website

• Content generation

• Share your voice

• Video content

• Email marketing funnel


• Know your ROI

• Divide and conquer

• ROI optimization


Day 2 – Optimize your distribution

The New SEO – Search Engine Coverage (SEC)

• Crucial onsite factors

• Know the important signals

• Build an algorithm proof strategy

• Build your reports

• Know Google webmaster tools

Know your SEM

• Key features in a successful campaign

• Fundamentals for a winning AdWords campaign

• Design powerful landing pages

• Conversion optimization

Social Presence

• Voice planning

• Build your social strategy

• Social relations management

Panoramic view

• Using the web marketing app

• Detect your weak spots

• Build your next step

• Build future steps

• Monitoring to success